How to Find The Perfect Keyword For Your Website in *3 STEPS*
12K views
Mar 31, 2023
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0:00
In this video, I'm going to show you how to find the perfect keywords for your website in three easy steps
0:05
Howdy. My name's Kevin Smek, and I'm here to teach you a few tricks on how to find the best keywords for your site
0:11
You may have heard the keywords are important, but what do they even mean
0:15
Well, let me break it down for you. If you have the wrong keywords, your site's never going to get acknowledged by Google
0:21
That's very important because without Google, traffic is very hard to get
0:26
It's not impossible, but Google's where you want to start. and that's through organic search
0:32
So in this video, I'm going to show you how to get keywords through my series
0:37
We're going to work on Wild Fog and find some keywords for the future for that
0:41
If you've seen my video on how to do keyword research, it's going to be different than that
0:45
as I've come a long way since then and found a better way
0:49
But let's go ahead and just get started. You've probably heard about this tool from everyone
0:54
I've heard it from everyone, keyword chef, this and that. and I'm like, man, I don't know what's going on, but it can't be that good
1:04
It just can't. So I just kind of ignored it. And eventually I saw a video from someone I watched it and he's like, you know, give it a shot
1:13
I do have a link down below if you want to check it out. It's a referral link and you will get a thousand credits
1:19
And you'll be able to try it out to see like I saw because, oh my God, it's good
1:27
It is really good. And I've already been using it on some of my sites
1:33
I went back and I'm refocusing on my RSC site because I've found so many new keywords
1:39
And this is all I'm going to need. I mean, this in Google. And I'm going to show you exactly how to use it
1:45
I'm going to show you how to find it, how to organize it, and how to check it on Google
1:50
This time we're going to go through all the steps, all three steps, because the last video
1:54
I kind of missed the third step on how to check if it's good to go. go and we're going to do that on this video. So let's get started. With Keyword Chef, we're going to go
2:03
ahead and work on wildfog.com. You know that website. I do recommend using Google Chrome
2:09
That's what I'm using here. I usually use Brave browser, but when I'm doing keyword research
2:14
Google Chrome just works so much better. I always go ahead and sign out of Google itself
2:20
so they don't know it's me just to kind of see it a little better. They probably still know
2:24
it's me, but it's not going to be as influential. So here's our wild cards
2:29
What we're going to do first is search for the obvious. What is our site about
2:35
Fog machines. We'll go Fog Machine, just to kind of give us a little extra there
2:40
And all we do is type that in and we go to the wild card. We click there and we choose what we need here
2:46
To start, this site is new, so I'm looking for informational. Questions is really good
2:52
Best is going to be more buyers. Compare is going to be buyer. How to could be good as well
2:57
But we might get that with the questions because it is a question
3:03
Most alternative, alternative is going to also be buying and ideas. So what we're going to do is the one that I usually start with, which is questions
3:13
because I think questions are a great thing to start with, especially if your site's new
3:19
I haven't tried this yet for Wildfog, so let's go ahead and give it a spin
3:25
We enter and it comes up right away and shows you, what we're working with. 880 credits I have. I have paid for it and I have used a lot of credits
3:34
already and I'll probably be using this for a while. 224 credits is what this is going to cost
3:41
Here are your filters. If you see something you want to remove, all you do is click it and it'll go
3:47
away. Question on buy. Do we want buy as a question? Because it's kind of buyer intent
3:53
But maybe it's okay. You know, 224 isn't bad at all for
3:57
where I'm at. Alarm is a big one. Will it sit off your alarm
4:02
We kind of already covered that. So we could remove that if we would like
4:06
But maybe there are some other ones. Same with sprinkler. That's kind of the same thing
4:11
Or to rent. I'm just kind of going through these and thinking if I do want to remove some
4:16
what it would be. Here's going to show some sample keywords of what you're getting
4:20
So you can always get a good sample and see how it goes. Do fog machines use dry ice
4:25
It's a good question. Yes, they do. but they also don't. Can you put vape juice in the fog machine
4:31
I always wondered out myself, believe it or not, which is kind of weird, so I think that would be a great question
4:36
It fog machine ruined furniture Can fog machine trigger asthma These are all good stuff Where do they sell Where can you use a fog machine outside Why do churches use fog machines
4:49
And can you use fog machines indoors? All right. So for this video and for wild fog
4:55
we're just going to keep them all because it's not that many credits. Now, I have sometimes they hit with 800 some
5:01
then I go ahead and click it down because then it's a whole lot. But this is just one query with questions
5:07
So we're going to go ahead and choose Get Keywords. It loads rather fast
5:14
I did not edit there. That was real time. It's nice. It's got everything laid out here
5:19
It starts with the highest traffic and goes down from there. Now, there is something really nice if you put money into this, and that is you get the SERP data
5:32
Once I found out about this, I instantly went and threw $20 on here just to get you
5:37
get that and try it out even more. Because before I figured that out, I was doing it the hard way
5:43
So the hard way, this will save so much more time. All you do is click on Get All Serps and you wait
5:51
It takes about a minute or two. This will pop up saying once it's finished, I'll let you know. We'll say, got it
5:56
And I'll let it run. We're back. That took about a minute. So now it's all updated
6:00
All we got to do is hit update and click to refresh. We'll click there
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And here it comes. So now what happened is it went through and checked Google
6:13
and got us the best keywords possible. So the ones at the top are questions that people don't go after
6:21
Does fog machine ruin furniture? If we highlight over seven, it's going to automatically show us this information
6:28
And the ones in green are strategic because it goes out and it finds forms
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If it says form or thread or Quora, Reddit, find any answer, it knows that it's a form
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and it highlights that to say these are easier to go against
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Now, Ehow might be a little more difficult, but I still don't think that would be too difficult
6:51
to get to the top. You can also find out the key words. Sometimes they give you how many keywords they are, but that I don't really trust yet
6:58
because sometimes there's problems getting it. But this is a part that's the most important
7:03
Because now I know this question can easily be a keyword. It's easy to hit and I should have no problem
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And you're probably thinking, wow, I need to do fog machines because look at this
7:16
It's not just this. They find stuff everywhere. I'm amazed. But if you don't purchase the cert part, you have to go through and figure all this out manually, which is a pain
7:30
Now there's a few other things. You know, it does talk about average. search volume, you know, all this information
7:37
But most of this stuff is going to be zero because you're targeting your new site and you're
7:42
targeting easy questions. Now just because it's zero does not mean it's zero
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Don't think it is. They got a nice thing. If you say, oh, I want to use this
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You can click it and it boulds it for you. And then the next one you can be like, no, I don't want to use that
7:55
You click and click again and it graze it out. And then you can cycle through if you need to
8:01
So it's really nice just going through and click it. and finding out what you need
8:06
Next, if you need to copy the keyword, they got this here. And finally, if you want to see it in action, you have this here
8:13
You just click it. It'll open up Google for you and show you exactly what's going on
8:19
Now, my Google might look a little busy because I have multiple plugins. I have Surfer SEO plugin here
8:25
That is a free plugin that shows search and how much a keyword is worth
8:31
I have a video on it. I'll go ahead and put it up top if you're interested. go ahead and check that out, get that plugin because it's free
8:36
And then on top of that, I use keywords everywhere because I like to have more than one thing telling me what's going on
8:45
And then when I get with that, then I go down here and then this information here that I've highlighted
8:51
is through Surfer. It's going to show you the estimated how many views that website gets
8:57
how many keywords that article is, how many times that exact thing is in there
9:01
Now if I go down again, Now you're looking at Keywords Everywhere
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Keywords Everywhere is paid. You can have 100,000 credits for $10. So I do recommend getting that
9:13
It's nice to have a second look, and it also helps because it has the MazD
9:18
Now people do have the Maz bar on their Google Chrome Congratulations I could never get it to work I tried multiple computers and it just always bugs out and it so buggy
9:31
So Keywords Everywhere has it built in, so why bother for me? So this is nice
9:37
Gives you a good, quick look at it, and even the traffic, if you look at it
9:42
it kind of shows you a breakdown of the domain authority, how it's going
9:46
Total backlinks. That's a lot of backlinks. So you can kind of get a good
9:50
good idea of what's going on. Now if we go down here, things are going to look different. Quara
9:55
yeah, and Indie Talk. Let's see, what did it say for us was number two? Said Quara was number
10:02
two, Indie Talk is number three, but Indie Talk is a thread, so it is a form. So I didn't even notice
10:07
that this was a form. Do I notice it now? I don't, but I bet you if I clicked on it
10:14
I would notice it. But very interesting, you know, that I wouldn't even have noticed that
10:20
Some of these are forms just by briefly looking over. Keyword Surfer plugin also has some other things
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It shows you traffic. You can click on words, see how many words each one is
10:31
and the keywords, how many times they have that exact keyword in there. Now, the keyword, exact keyword, sometimes it's a little sketchy
10:38
so see how that goes, you know, but for the most part, it's pretty good
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The words are good, as long as it doesn't have a zero, it finds it pretty well, and traffic is very reliable
10:48
when it tells you the amount of traffic it gets. It'll also give you some other ideas up here if it hasn't, but it doesn't for this keyword
10:55
So this keyword looks pretty good. You can also go down here to related keywords for keyword everywhere because you have this as well
11:02
and it's also going to give you some information. So that's why I use both of them, because it kind of gives you so much information on both
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Now, if you don't have money, just get the surfer because Surfer plugin is completely free
11:18
Is this a keyword I would go after? Absolutely. Now I might not get first, but I should get second
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So what I'll do now is I'll grab this and I'll paste it on my sheet. And now I have another keyword when I need it
11:29
I still have keywords for this, but it's a good idea to do that
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So now we could go back and let me go ahead and just put this one back to normal. So with this keyword, there is also a 17 similar, which means 17 results are similar to this one
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So you can go ahead and click on this and see what else is going on, what other ones
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are here. Sometimes you might be able to mix and match, like the people also asked. So for this
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title, what I would put, and it would be close to being too long, but I think it would just fit
12:03
does fog machines ruin furniture question? And then I would say, are fog machines messy
12:09
question? And I think that would fit and be a good title, and it would also hit two things at once
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So the similar, and then this is people also asked is this one. So let's go to another
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one check it out here does a fog machine ruin electronics I think I've actually
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kind of hit on that do I have that already that I write that okay when I wrote do
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fog machines leave residue I believe I touched on this so let's go and click it
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and see where we're at here form is number one okay so that's a good thing I don't
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agree with this answer too I mean you put wet air in with electronics I don't
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think that's right. But that's a form. This is a form. This says form. That's Reddit. Let's just go back
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to that and see what we're looking at here. So the first four forms, three are okay and then three more
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I would probably rewrite this article and instead of just have my paragraph, I would make a whole
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article on it. And then in my paragraph in my other article, I would link to the full information
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on it just so we get some more information and kind of get an internal link there
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So this one, yeah, I would do as well. I think you're kind of getting the idea here and how good this tool is
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These are seven. I mean, seven out of ten on these are forms and only three are real websites
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Now, do fog machines leave residue? We actually already did that one
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Let's go out to it. where we're at. See if we're even appearing here. So this looks like a bad article
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That Quora Form That a form we learned I don know what this is That a form Form Form So wow it just picking up like crazy you can see how good this tool is now that one is
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pretty similar to one of these but there are other ones as well do fog machines our fog machines
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bag for asthma there we go another seven out of ten you're gonna find these on a lot of stuff so don't think
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my niche is amazing, it's good, but I found this on almost every niche I searched
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I found stuff like this. And you could just kind of go down and take all the ones you want
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Now keep in mind, the lower you get when you start getting to the ones and the zeros
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you're looking at more competition down here, especially when you start getting a search traffic
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Now if you have search traffic like this one does, your fog machines leave residue, you know
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that would be a good one to start with, which I already did. So I just need to
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it to age like the Google Sandbox does. We also need a lot more articles on this
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and it's just, it comes down to money and time, you know. How much can you get done
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This is why I really, really enjoy this keyword tool that I've recently got
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I did speak to the owner of it. He seems pretty awesome, so that's always a good thing, too
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Much more enjoy giving money to people that I like. You can also go into my reports then and you can see your report and click on it and it'll save it there for you
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If you're curious about pricing, let's go ahead and just use buy more. These are the prices
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Obviously, the more you spend, the more you'll get. 1,200 is a good amount
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You'll be able to search a few different keywords unless you're looking at really big keywords
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Like you look up dog, you're probably going to be going crazy. But you could find some good stuff
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One credit is one search result, just so you know. I really enjoy it
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Let me know what you think. If you've used it, let me know. And just to hit a little more on Google, you know, you do want to pay attention because
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the words are important. You want to try to get the same amount of word count that the top three have
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Maybe average it, get a little bit more than that. And also, you're looking for your domain authority
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If it's really high and it's not a form, then you better look out unless everything else is a form
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Because if I have five different websites that are DA60 plus, they're not forms, and they got it covered with 2,000 words
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I'm probably not going to rank on that, and I'll have to throw that keyword away
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So let me show you an example before we go. So where to buy fog machines, this will probably be pretty competitive
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So we'll go and click on this, and we'll take a quick look. They got an ad you got to deal with first
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And then you got the stores. All right, we got Party City as number one
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DA 70. Crazy. 18 million views. The article's 2,600 words. Number two, you got Walmart
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Okay, Walmart and Amazon you usually can take out. However, I've noticed since the last update, Google's been pushing them up a little more
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Like they're starting to go back up a little more. They're not as easy as they once were
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But then you have Guitar Central. You know, they have them there
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Fog Machine, Home Depot. Here's a good example, too. You have this area here
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There's another Fog Machine. Site 38DA, so a competitor of mine, basically
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They actually sell them there. So they've probably been doing this for a long time
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I wouldn't be able to outrank them for this keyword, because not only have they been selling them
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they got all these backlinks, they got high domain authority, and yeah, I just wouldn't be able to touch that
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especially as a new site. You have to know when to give up on a keyword
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If you're questioning it and you're on the fence, put it away for later
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Say, okay, you know what? Maybe after six months or a year of doing my site
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then I'll come back to this one. Because by then you'll have your domain authority built up
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and maybe you will be able to hit that. But if you're just starting off, there's no way you're going to knock one out of the park
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when there's a bunch of big sites in the very beginning. I hope that made sense
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This example wasn't the greatest because of the Amazon and the Walmart
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but just think of it being other sites like Froggy's Fogg. Think of a bunch of sites being like that at the top
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and you just won't be able to touch it until you get your site going
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and you gain some trust and authority. Thank you so much for the view
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