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Writing Blog Posts For SEO With Surfer #SurferCertified Let's dive into the content editor in Surfer SEO with this tutorial, and I'll show you how to use all the features. In this video, we obtain a 90 content score and even use the outline tool! Surfer SEO: https://kevinsmak.com/surfer
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0:00
In this video, I'm going to show you how to use Surfer SEO to rank articles, hopefully on page one
0:06
That's what we're going for, the number one spot like we always do. And we usually do get on first page with these videos, so I do hope the trend continues
0:15
We are going to be targeting my website WildFog that I've done completely on this channel
0:21
and I'll have that at the end of here. If you want to binge watch it and learn all about creating a blog, that's the one to watch
0:28
and you'll be able to see progress as we are here with this
0:33
I also wanted to show you something I've been working on, which is my knowledge. And I did go through the Surfer SEO certification and I did get approved for that
0:42
So I have passed that and now I am Surfer certified. I just want to make sure I know as much as I can to help you out and pass on the knowledge
0:51
I'm excited to go and let you know about that. And also, if you do decide to sign up with Surfer SEO, you can also get certified by going through and taking the classes
1:01
They do give you extra credits per month, which is a really nice thing to have
1:05
If you are interested in checking out Surfer SEO, I'll have my affiliate link down below. I really do appreciate it, and it will help me and my family out a lot
1:13
Also, just to let you know, this is real. I know the name looks off, but that's just because I cut out my last name and put stats over it
1:21
So it is a real certification. I just didn't want the last day to be out there
1:29
Welcome to Kevin Stats. Obviously, I'm Kevin. I'll show you how to create an article from start to finish using Surfer SEO's content editor
1:37
Give you a little background about this website. This is what we're looking at. It was started August 13th, and this is how long it's been going
1:46
This is a full time. We got 821 clicks in that time, 27,000 impressions, and it's going in the correct direction
1:54
So that's always a good thing. There are currently 36 articles on this site, so nothing crazy
2:00
Probably a little lower than I usually have on a site around this time, but not a bad
2:04
number to start out with. We're basically just getting out of the sandbox around this time, give or take
2:10
Maybe we just got out within the last month. It's a little hard to say, but we're basically on that line and adding more content will help out
2:18
So first thing you want to do is load up Surfer SEO. This is a paid account that I'm using
2:24
So if you want to use the features that I have, you will need a paid account
2:28
And at times they do all these cool things to give you more credits. So if you've gotten those in the past, that's great
2:34
I have a lot of credits that I have from when I started because they always do all these cool things
2:40
I'm going to put my term here, difference between dry ice and fog machine is my title
2:46
However, we're going to break it down a bit, actually. Let's go with dry ice versus fog machine
2:53
And we'll go and choose create content editor. Now, this will take a moment
2:57
It's going to go through and find the information that we need
3:01
I don't want to go too deep into it until I jump into the article and kind of show you
3:05
how everything works. But basically, it is using natural language programming to figure out everything that we need and get an idea of how we can rank number one
3:17
There we go. Let's go ahead and click. And it'll take a few seconds here
3:21
And boom, here we are. So this is the page. It's nice
3:25
Don't let it overwhelm you. It's actually pretty simple to use. You're going to have this is going to be your area where you are going through and typing
3:34
so everything in the dry ice verse fog machine will go here and i'll have an article when i'm
3:41
done i want to go ahead and change that change case there's a google plugin called change case
3:48
and choose title case that'll change it for us and sometimes i like actually going that way with
3:57
the verse i don't know if i'm the only one but that's what i like to do so here we go we have a
4:01
few things on the side here. First of all is our content score. This is the meter that we want to
4:06
get in the green. You don't need to go for 100, but you want to go ahead and get it higher than
4:11
your competitors on the first page. What are our competitors? Well, first we have to check
4:17
So before we do anything, we need to set the standards and let Surfer SEO know what we need
4:23
So we're going to click on this settings that's blinking and saying customize. When we do
4:27
it's going to bring up the first page of Google. It's going to look at all of them. It's going to
4:31
rate the content and the authority, and it's going to give us the five best informational pieces
4:36
there are. And we can go here. What's the difference between smoke machine, haze machine
4:43
and dot, dot, dot, uh, and low line fog machine. I don't even know if this one goes into it
4:50
but it does say similar to dry ice machines. This one may not even be related, but maybe we can use
4:57
the information and it is the higher content score 53 notice it's not in green if we look through
5:03
here we see orange orange orange orange orange 65 is the highest i like to try to hit 73 at the
5:12
lowest i like to try to go for 80 but sometimes 80 is tough but if i get 73 i'm way ahead of them
5:19
and i'll have a better article here it'll also tell you how many words there are 628 817 4,000 2,500
5:30
1,000 so that's a lot of words in the end ones but notice the low
5:36
ones are ranking and they don't even have that much what I personally like to do is
5:42
pop open all of these because I want to get a number 1 and the best way
5:48
and the best way to get that number 1 is knowing what the
5:52
competitors have and I would go through each of these. We'll go to number one first and just kind of look over it
6:00
It was a definitive guide to dry ice machines. They are in here so this is really good to know
6:07
Smoke machines are in here, phase machines, haze machines, dry ice machines. So it's kind of
6:13
comparing everything. This might be a little tough to beat but I think we can still manage
6:20
but we will take this knowledge from them and group it together
6:25
I'm going to put this one next because that's number one. I'm just going to rearrange these in the order they're supposed to be
6:31
So this is top low-lying fog machines for parties and filmmaking. This is not really related
6:39
These are just them selling machines. But we do want to have at least five options
6:44
so we can get enough of the keyword density. What Surfer SEO is doing is it's looking at these five pages and saying
6:52
okay, dry ice machine. How many times did they say that per the amount of words in that article
6:59
And it'll do the math on all five and it'll combine it with some crazy algorithm
7:05
using machine learning and figure out what is the correct amount. And then it'll say, you know, it'll ask me how many words you want to do
7:14
We recommend this. How many you want to do? and from what number I choose there on how many words I choose
7:20
that's how many times I have to hit those keywords. But the easy thing is they show you the keywords they let you know when you need them they let you know when they done and they let you know if you use them too much it nice and easy going that route but this one I don really feel I need to read because this isn very this is just a review on fog
7:41
machines they're updated hazed and confused the difference between fog haze and dry ice okay so
7:47
this one does hit the topic and we can go through and see how this is doing
7:54
yeah not a lot of words here yeah that looks an easy read for me
8:01
i'm gonna actually close number two go to the next one here what's the difference between a
8:07
smoke machine haze machine and low fog machine remember this is number four now see if they even
8:13
list dry ice they don't so this one's not even really listing i guess they do have some dry ice
8:20
on the low-lying machines so yeah this one would still be good and then the final one
8:26
fog effects in stage studio dry ice fog how it works okay drawbacks positives that's kind of
8:35
some good stuff there doesn't seem that long wasn't there some that were like thousands i think
8:41
they might have got the account wrong or these people are hiding some invisible text
8:46
which some sites do so I'm going to go with those five the second one I was still questioning
8:54
this one does actually look pretty decent let's look at this one see if it'd be a replacement
9:00
this is some good info so I think I'm going to keep it open but I'm not going to select that
9:05
since it's just a 37 yeah the reason I don't want to select this one is is the person that started it
9:11
deleted oh maybe they didn't they're using invisible writing okay that's so funny all right so yeah let's use this one
9:24
we'll move this one we're going to get rid of this one and we're going to add this one
9:29
because it is more relative and it's important to be more relative and be specific but now we have
9:35
the five that fit again if you're not sure what they are the best bet is just go with the default
9:40
which is the five highest content scores. Now we're going to go over to the structure. It's
9:46
saying 1800 words. I feel like that's a lot. I feel like that's more than I need, especially
9:52
since the first two are really short. Let's just check this on our side to get an idea
9:59
This WordCounterPlus plugin. Wow, 2400. I really want to do this in 1200, but I'm thinking 1500
10:07
might be better. I don't know if I'll be able to cover it all. I don't know if I'll be able to
10:11
handle 1500 though. All right, so I decided I'm going to go for 1500 words, but because I'm worried
10:18
I might not hit 1500, I'm going to put it for 1350. That gives me the range of 1350 to 1552
10:25
You could see right underneath it. So I want to hit 1500, but if I can't get that far, I could
10:31
hit 1350 and the word density will still be correct. So that's important. Let's go down here
10:37
these are words they want us to say they probably are all good but let me just make sure
10:43
sometimes there are certain things that you don't want to do unlike that's kind of not right um
10:52
money let's remove money if i need to use hours i'll just use it i don't think that's gonna be one
11:00
so what surfers doing right now is it's saying these words are used in a lot of the articles
11:06
that are high ranking and I suggest you use these. And it'll tell me how many times I need to use them
11:13
once we go into and we accept this. Now I can add some other things here
11:19
Fluids, that's probably a good idea to use that word. Articles, it's probably a good idea
11:24
Water, heated, condensation. I think that's probably enough because we only unchecked two
11:31
so we don't wanna go too crazy. And go down here and it's gonna give you topic and questions to choose but can i use dry ice in my fog machine what's the difference between
11:40
fog machine dry ice how long will dry ice last in the fog machine question can i use my fog
11:48
machine for snow uh i think i've already answered that in another article we'll leave that for now
11:56
see how it goes people also ask same ones can look at competitors definitely want that one i don't
12:04
know if we want to go into the all of them what's the difference between all of them we just kind of want to stick with these two you'd pick that and we can link to our buyer's guide and here are some
12:13
that surfer came up with i'm going to skip those for now you can make notes if you'd like or create
12:20
another topic if you want we're going to go ahead and choose let's go it's going to recalculate
12:26
everything so now we got everything calculated and our word density over here what we need
12:32
And you can see dry ice versus fog machine is already taken
12:36
And if I highlight it, it underlines it green because we've already got it
12:42
And you can kind of see how everything else goes. So now it's going to say content structure, words, paragraphs, headings, and images
12:50
I want to let you know the paragraphs, headings, and images are not as important as everything else
12:56
When trying to get this content score, usually the paragraphs and images are not really an issue
13:03
Headers do have to be pretty close to being on point, though it doesn't usually take too much
13:08
off if you're off just a bit. We do need to hit that word score, though, for everything to work
13:13
out correctly. What we want to do next is go into outline here and we can choose outline and it'll
13:19
say outline builders. Surfer AI generates H1s, H2s, and subheadings. All content is unique
13:27
We can click titles here and it'll give us an option of what we want to choose. I'm going to
13:33
leave a title alone because I want my title. Then we go into headings and see what we have here
13:39
These are just reviews. Log effects for stage and studio. That one looks pretty good. We click here
13:45
and how to choose the best low lying. All right, we could choose that
13:51
And choose questions. Can I use dry ice in my fog machine
13:56
What's the difference between fog machine and dry ice? How long will it last
14:01
Can I use fog machine for snow? All right, I clicked all of those
14:05
So what this is doing is it's creating AI content. It's actually writing it and keeping everything unique for you
14:13
You do want to check over this and make sure everything's correct. From here on out to make sure I don't get in the way, I'm going to disappear
14:20
So I have this all set up and I have a basic structure of what it's looking like and what I have
14:25
And if we go and check back to our guidelines, we've already boosted our score to a 47
14:33
which is almost as high as some of the other ones. So it really did use a lot of density in the words already
14:39
But what I want to do next is my research. I don't want to be going into this article and not knowing what I'm talking about
14:46
Now, as you do more and more articles in your niche, you may not need to research as much
14:50
because you'll be pretty familiar with everything. But since I only done a handful of articles on this site and all of them have been done on YouTube so you may have seen these before then I still am definitely not an expert in this My writer knows it I just know it somewhat
15:09
So with that said, I'm going to go and do my research and then come back and then we're going to look through this generated content, see where it goes, and then we will add on some more. And
15:18
don't worry, you won't even notice I'm gone. Did you notice? I'm back and I did my research and it
15:23
is now actually the next day i did go through and research everything and got it in my mind on what
15:30
to do and then i had to take a break because my hands were just killing me lately i've been having
15:34
lots of pain in my hands really really sucks hoping it's not something serious like arthritis
15:41
let's go ahead and put in here the snippet i like to do this just so i don't forget
15:48
keep in mind snippets are going to be i try to do those kind of towards the end after i have all
15:53
the information typed up because then I can brief it a lot easier because I've already went through
15:57
it in detail that's kind of how I do that some of these things like the fog effects for stage and
16:03
studio I'm gonna probably switch that a lot because that is obviously copy and pasted from another
16:08
site and I don't want that exact title so we're gonna work on that and we're gonna make our own
16:13
titles too but first let's go ahead through and look at this I did do the research on all the
16:17
articles. The one that's number one is really, really good. I'm going to be honest. It's going
16:23
to be difficult to beat possibly, but they're comparing five machines against each other
16:30
not just dry ice versus fog. We might win in that area because we're more concise and more
16:36
defined if they're just searching these two fog machines. So we can hope for that. The others
16:42
were okay. They gave me a few little more information here and there, and we have some
16:47
ideas on what to do. So let's look here. We got fog effects for stage and studio. I'll think about
16:53
that. How to choose the best low-lying fog machine. We'll consider that too. Can I use dry ice in my
17:01
fog machine? We can look at that. What's the difference between fog machine and dry ice
17:07
This is going to be the main one. How long will dry ice in a fog machine last? Okay. Can I use my
17:15
fog machine for snow. All right. So not how I want to start things off. I want to kind of put
17:24
actually this one's pretty good here. Let's take this. We want to start with this. We're going to make it title case. So I have my change title. Boom
17:38
This is going to be my H2. As you can see, there's an H2 right here to kind of let you know what's
17:43
going on with it. Let's read what they wrote here. This isn't badly generated. It's probably not how
17:49
I'm going to go through and do it, but it is pretty solid here. I'm going to just start on my own and
17:55
then maybe I'll use some of that towards it or at least soak up some of the ideas. I want to kind
18:00
of write all my stuff and not use the AI generated much, but I do want to show you that that's
18:04
available. So that's why I kind of have that there. I'm also going to go over to the keyword terms and
18:10
scroll this up because this is the important part. These are the words that I want to use
18:15
This will tell you how many times you should reach each one and then it will go red if you need a lot
18:22
or if you overuse, brown if you are kind of need more, and then green if you're good
18:29
So I don't like to see the green so I go ahead and choose adjust here and just remove optimized terms
18:34
and when I do this it's going to go through and remove the green so my idea is work on the ones
18:42
on the top because the ones that are higher up are more important the ones that are less important
18:47
are more towards the bottom so I'm going to go through and hit the ones on the top to get my
18:52
score up there with that said I'm going to go ahead and start here what's the differences
18:57
and we're going to start with typing it up All right, I'm back. I had a Grammarly issue, but now we are good
19:41
I actually did purchase the Premium recently because it's a big difference
21:55
Thank you Thank you
23:23
Thank you
23:53
Thank you
24:23
Thank you
25:23
Thank you
25:53
all right so we got i kind of went on a tangent here we got a few things here
26:22
the fog and ingredients ease of use best options pros of using a smoke machine pros of using a
26:29
dry ice machine and then cons of both too kind of how i ended up going i don't think i'm going
26:37
really use this here but make sure i got this here gonna remove that and i think this part is pretty well done
26:53
i'm not worrying about spacing because i'm going to space it out when it's in the blog itself
27:01
and we got a good amount of words so now we're just going to look at what other subjects we want
27:06
to hit on here this is something yeah I would like to do that how long will dry ice last that's good
27:14
can I use my fog machine for snow how to choose the best low-lying machine that's good I don't
27:20
really like this one though I mean I kind of like it but not worded this way
27:36
Thank you
28:06
okay we'll leave that one there i think that one's good enough
28:16
so i'm going to go through the rest of these after i go through these we'll check the word count
28:21
looks like we're pretty solid on the words i mean we want to hit 1500 but i guess i kind of went
28:26
pretty hard on that article i didn't even i can't believe i wrote that much i guess i had a lot to
28:33
say we still have the snippet to hit so I do want to be careful with that let me look through these
28:38
and after I change these we will hit the snippet and we'll try to leave a few we can hit a lot of
28:44
these they're not really close to the top let's just look at our completed ones
28:50
dry ice is pretty close to the top we don't want to use that anymore
29:03
Okay, I think we're pretty decent there
30:00
it's funny I said I need to not use dry ice as much and I feel like I just typed dry ice a
30:18
thousand times we are actually over so we can see what we do here
30:23
All right, this one is terrible. You're just going to delete all that
30:38
We're not going to do the dashes. That way it marks the stuff correctly
30:53
If that doesn't have to be a long one, we'll just do that
31:02
We actually skipped that because we did this one already. How long will dry ice last in a fog machine
31:10
That is a great question. Let's title case this. Copy it. Google it on my other monitor
32:23
1423 that's great as a great amount of words because we still have to go and do the snippet
32:49
and we're doing pretty good our content score is 84 that's amazing really didn't think we were
32:58
gonna do this well because I thought it would be really hard to get 1500 words and I know I can go
33:05
up to 18 but I'm gonna leave it here if I can I can maybe go a little higher than 15 like 1550
33:11
but I don't want to go over the threshold here because then it kind of throws off the balance
33:16
of the words in the article The big things here is I do need to use dry ice again Maybe I can use dry ice machines Let look at optimal and see where we here Dry ice machines four out of four Dry ice machine I can use one more OK
33:44
I don't want to use the word dry ice. plural singular let's look at how many words we're looking at 60 is what I like to hit
34:08
word counter plus I built in here 60 on the notch so I'm going to reread it and see if I
34:15
need to rework it but i think this is pretty solid start so far all right so i think that's
34:20
pretty good actually i think i kind of nailed it right away dry ice again we want to remove a little
34:25
bit here yeah cheating but i mean it doesn't have to be perfect you just got to be careful you don't want
34:36
to all overuse it which i think we feel like i feel like we did 26 times is a lot still need my
35:14
All right, there we go
35:31
We actually went above 1603. A 90% is really, really high. I think I did pretty good
35:40
I'm pretty happy with this article. and it wasn't that bad. So I'll take a quick look. Everything looks good
35:51
So now what we can do is we can go right to posting. Now, if my score was more like a
35:59
say in the orange, say like a 60, I would go ahead and add more of these words, but we are at a 90
36:06
and a 90 is really high. Plus we are already over our words. I usually would go through and remove
36:12
some words, but since it's only 51, I'm not going to make a big deal because I feel like I said
36:17
everything I want to say and I don't really want to remove anything because technically it said we
36:24
wanted 1800 words originally. I just usually don't write articles that long. I'm more of a 1200 word
36:31
article person. So a big difference here is one of the longer articles I wrote and it really wasn't
36:36
that bad. I guess I'm really getting used to it and I guess I'll just keep going. So now we can
36:41
go ahead and post this and get it ranking so let's go ahead and do that I do have a plugin
36:48
called duplicate this so I just use that then we go ahead and edit it I pretty happy with this article you know I was didn really want to write it because i just i not a big uh writer but it went very well and i kind of enjoyed writing it after i got the research done
37:05
i think that's always the hard part so yeah it's been private this it will rename the title here
37:22
I don't even have an intro in here. It's just like, boom, is the answer
37:27
And let's jump in. I don't know. I feel intros are kind of overplayed
37:33
I should add something. But since we're already at so many words
37:37
who reads the intros anyway? You? Great thing about this is it does handle the formatting
37:46
very well. all the h2s and h3s come over very well you know you could check right here and that's something
37:57
that's very important because it's less work i have to do now i know i didn't space everything
38:02
out and i'm going to do that in a moment but it makes life a lot easier here i'm also going to
38:07
look for a picture on canva hey i end up going with this one because it's a person that looks
38:13
like an astronaut with a fog around her. That looks pretty cool
38:19
OK, I'm going to go through and space. Geez, that makes some long sentences
38:43
Thank you
39:13
Thank you
39:43
Thank you
40:13
Alright let go ahead and check it out It private at the moment What is the difference between dry ice and fog machines We go right into here and hit it with a snippet yeah you probably want to put an intro here i just
40:32
didn't here you're gonna go through and start with your h2 and then i did go through and do h3s
40:39
to kind of break it down a bit because i really wanted this topic to be hit i didn't want to do a
40:44
bunch of off questions that weren't really related i went to first go in detail and let everyone know
40:51
what is going on what is the information that they need and the pros and cons and that's what
40:58
i feel i've done pretty decently and here we have how to choose best low-lying fog machines that way
41:04
we get our link to our buyer's guide also to the dry ice guide and we mentioned about can i use a
41:12
fog machine let's actually i do have something to update in this one this is why we look over it
41:19
before we post it. First of all, this is not title case
41:36
Yeah, I think we're going to link this whole sentence. I don't usually do, but I feel like I want to
41:44
Yeah, that's a good link. I think that's all I've seen so let's go right to public
41:50
what's the difference between dry ice and fog machine 7 minute read
41:55
got about 1600 words got some nice links in there looking good
42:08
I like it hope you do so I'm hoping this will rank
42:12
what I'll do is track this keyword. So to do that, I'm going to be using my SERP robot
42:19
but dry ice versus fog machines. And I'm going to go ahead and add that there
42:23
I'm probably not going to be able to tell you what rank it is when this goes live
42:27
because I actually just completed it. And I'm probably putting the video out tomorrow already
42:31
At least that's the idea. So it's not going to have enough time to rank like usual. Okay
42:36
we're going to grab the link and we're going to go ahead and paste it into Google search console
42:41
this speeds it up a bit and makes sure that it gets indexed. I like to do this because
42:48
I want it to get ranking right away especially when I'm telling you all of this because I'm hoping
42:52
you go into Google right now and you search this phrase and mine comes up on the first page
42:58
When I do notice it is on the first page I will go ahead and pin a comment down below and let you
43:03
know. Surfer does usually help you rise very quick to the first page, and I am a big advocate of it
43:12
when anytime I make an article that has competition, I think it's perfect to go with Surfer SEO
43:19
And I mean, I've had a subscription for how long now? You know, I'm not keeping it for nothing
43:25
You know, I'm paying for it because it's amazing and it gets stuff ranked. So definitely check it
43:30
out again if you're looking to try it out check out my link down below it really does help me and
43:35
it motivates me to continue to keep showing you all these tips and tricks that I learn from it
43:40
I'm going to be doing some more videos for Surfer SEO so I hope you do enjoy this one
43:45
if you're interested in that make sure you do subscribe and follow this playlist and I will
43:50
keep them coming I wish you luck on your website and thank you so much for the view
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