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Surfer SEO Walkthrough: Get Shocking Results Optimizing Your Blog Posts
Time for another Wild fog post creation. You can see the completed post here: https://wildfog.com/food-coloring-in-a-fog-machine/ and walk through the process of getting this to rank! It is ranking now, however, not enough time has passed to see where it will stop.
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0:00
Today I'm going to take you on a tour of a Surfer SEO walkthrough
0:04
Yeah, you're probably saying, Kevin, you do Surfer a lot. Well, I do because it works
0:09
Surfer is definitely worth it, and I do use it every time I write articles myself
0:15
I don't always use it when I'm ordering articles because it does cost more, but when I write them, I go through and make sure that I do it correctly
0:23
because if I'm going and putting the time through to make sure I'm writing an article
0:28
I want to make it correct and rank as high as possible. I like to go through the flow
0:33
and I'm going to go and write an article for you all today. We're going to go from the beginning with the keyword that I already have
0:41
Get it ready. Write the article. Post the article. Interlink the article
0:46
Make it live. And let it flourish. These articles do usually rank very quickly
0:54
However, in the beginning, as you know, if you've done this before, they can vary a lot
0:59
So I will let you know where the article is currently ranking incognito mode in the right about here
1:06
If I notice a bump that it gets on the first page or anywhere for that matter of fact
1:13
But it doesn't always happen. It all depends on the keyword and your strength of your website
1:19
Remember, I'm running it like a DA, probably like one maybe. we haven't worked on links at all and I'm hoping to do that at some point when I get to that and
1:30
I'm going to be having more free time in the future so that is probably where I'm going to
1:35
start doing some outreach and if I do end up doing that I will make sure to have all that on videos
1:41
for you all. Let's not go too crazy got a lot to cover we are doing only an 800 word article which
1:47
is nice, but to me it's not always the amount of words, it's how much you have to say about
1:53
the article. With that said, I think I'll be able to cover 800 pretty quickly with this because I do have
1:59
a few different things to talk about. We'll just have to dive in and see
2:03
I'm also going to go over the stats, show Wild Fog where it's at right now, what's going
2:07
on real quick, and let's hit the computer and do that. this is a one-year mark on wild fog to give you an idea we're about 14 days away from the official
2:22
one-year mark so we're doing pretty good here we're at 1580 clicks and we've got over 500 in
2:30
the last 30 days which means we got a third of our clicks in the last 30 days that's amazing
2:36
I can turn these off just to give you a better idea. That's the clicks. And as always, here are
2:42
the impressions. We're going to go ahead and shrink this down to six months to kind of explore it a
2:46
little better for you. Now, there has been a Google update. Here was a Google update. Here
2:52
was a Google update. And here was a Google update. And now it's kind of like starting to bounce back
2:58
more. The core updates really kind of mess with this site a bit, but it's it's recovered. So I'm
3:06
not really worried about it. We are higher than we were when the update started by a little bit
3:13
Overall, that's a good thing. If we check Google ytics, you could see here 544 users in the
3:19
last 30 days, up 12.6%. It was up 30% like three or four days ago. So I think we've had a little
3:28
movement, probably kind of stabilizing a bit. But yeah, it's looking good. I'm happy for it
3:34
And it's probably if I rank my websites in order of priority for content, I would say this one's currently number three
3:42
My two main sites haven't been doing so great. One with the Google core update
3:46
The other one just hasn't really been taking off with the amount of content. So I'm kind of letting them sit for a bit
3:51
And I'm working on this one. The site with my writer has been doing phenomenal
3:57
And my private hobby site has just been going crazy. So it's similar in the amount of traffic as Wildfog
4:08
However, it's really taken off recently. And I'm really dumping a lot more kerosene on the fire, if you know what I mean, to make it blow up
4:16
Now we need more content. We're not going to do Growflow yet. We will mess with that later on, but we can go to the content editor
4:23
You can see I've already searched it. I haven't got to write many articles recently because I did double back and start working on my RC site
4:30
and a lot of the words I used the credits from last month
4:35
So you can see I have a few here and I've done a few others. And then I kind of came to a stop and I had a vacation and working on some other things
4:44
Next, we're going to go and we've already put the word in. You just put the keyword here and pretty much hit create content editor
4:51
It'll come up and you can click on it. And this is the one we're working with, food coloring in a fog machine
4:58
So with this, we're going to be talking about can you add it? We're going to change the title in a moment
5:04
But first, let me show you how to set this up. For the remainder of this video, I'm going to disappear because it makes it a lot easier for you to see everything
5:11
Up here, you can see this gear and you can see it's blinking. You always want to click on it after you get in here and we're going to choose what we're going after
5:20
Now, by default, Surfer SEO will put the top five content scores and select them on the first page
5:28
So here we have a 43, 48, 58, 48, 58. So 58 is the highest
5:34
We have some authorities of eight, which is pretty good. However, they're lower on the page
5:41
So I think we'll be able to overtake them pretty easily in the long run
5:46
I did look at the number one as well. Did a good job
5:49
Number two did a good job too. And I would say this one right here was written very well and explained things very good
5:58
So how I do this for my research is I open up all of these, these five, and open up other
6:05
tabs and I read all of their articles. What I do is I figure out what's correct, what's not
6:11
I blend them together, which a lot of people say, you know, you're just rehashing everything
6:15
and you kind of are. and then I'm trying to find something that's missing to add a little more to the article
6:22
because I don't want to just rehash everything everyone else said. I want to take the best of the best and see if I can add something
6:31
Now with 800 words, there's not a lot I can add, but I did find something that they don't really talk about much in the others
6:37
You know, they just say, you know, it can ruin your fog machine. You know, you shouldn't do it. And another one explains how it's, why it doesn't work, which is good
6:45
but we don't talk about what would happen if you do it as much
6:50
So I want to make sure I have that in this article as my extra, if you will
6:55
And scrolling down, 800 words is what I had suggested from keyword care
7:00
They said 805. Sure, let's go with it. I went down here and I looked to the words
7:06
I removed pink and I added this row here and this here
7:11
What these terms are is they are algorithmic terms that are chosen
7:16
Basically, they look at the top sites and which position is using certain words in certain patterns
7:23
Remember Google can read so they using math of how many times people are saying certain words to get to the top But with that said these are the ones that have been recommended and then these are the ones that
7:36
usually aren't as large but I did select, like I said, a whole row and a few others only because
7:42
I've noticed other areas I can get into and I think they're relevant terms. And if I'm going
7:49
to be using those terms anyway, I definitely want them selected to make sure I don't go over the
7:54
usage because you can overuse them too. This isn't keyword stuffing. This is talking about the correct
8:00
things the right amount of time in your article. At least that's how search currently works. You
8:06
never know where we're going in the future though. I heard other sites are starting to
8:11
kind of take over a bit with search and Google might be changing up a bit. We'll have to find
8:16
out what happens with that though. Here are some topics that I chose. Can you put food coloring in
8:21
a fog machine that's basically the main thing can you get colored smoke I just have to make sure I
8:27
change the language here the spelling how do you make green fog for Halloween I thought that was a
8:34
cool one to do here how to make colored smoke so that's basically the idea I don't have any notes
8:40
in here though I did kind of think something else I can add would be you know talking about a smoke
8:47
bomb, a smoke bomb would be able to produce the correct light. So I could put this in here, you
8:52
know, add something about, and I can talk about what happens when burning the dye, the food coloring
9:12
so these are just two notes that i've taken that are not covered in the other articles
9:18
and i want to go ahead and add those you know i already know the basic gist of everything
9:24
you can't add food coloring to fog because it doesn't work basically droplets are clear liquid
9:32
in the air the only reason you see fog is because white light reflects off of it and you see the
9:38
white fog. However, if you shine a colored light at it, you can change the color. So that's how you
9:44
change it. If you try to use food dye, it's not going to pick up the dye with the clear droplets
9:50
It's impossible to do. Not only that, but burning the dye is toxic. So you have to be very careful
9:57
with that, and it's not something you want to do. Plus, it'll ruin your fog machine. So we have all
10:03
that information to go on. I'm going to take my title from Carl because I always use his titles
10:12
I think they do well and that's what I'm going to continue doing. I do write my own here and
10:18
there but I rather go with his when I when I purchase them. If you've seen a video like this
10:25
before you know I just kind of like kind of like put this out a little bit you know I put my snippet
10:31
I put my intro and then I'm here. So let's talk more about the interface and what everything
10:36
stands for. You can always share it to somebody. If you go and choose share, you can send them a
10:41
link and they can actually go in and edit for you if you'd like. And it's a really great tool
10:46
if you do have a writer and you want something written like that. Click these three dots and
10:52
you can see version history, download guidelines as text, HTML, learn how to use it. Here we have
11:00
some three things across the top. First are our guidelines, which is our content score
11:04
This is the big thing that everyone loves. They love seeing it in green. I love to see 100
11:09
but that is not necessary. Remember, when we looked through ours, the highest one that we saw
11:14
was 58. So if we get in green, which is in the 60s, we should be able to beat that no problem
11:22
I try to shoot for about an 80, but it is what it is. I'm usually pretty good at getting them
11:28
just because I've used this so often. And because I use it so often
11:32
I'm really good at grabbing the words and throwing them in the articles
11:37
One thing you have to watch is you got to make sure the articles will still sound right and sound correct
11:41
When you're going through the words here, you want to make sure that you are choosing everything correct
11:48
And you know what? I just see a misspelling here of colored smoke. Let's go into the settings
11:53
because that's not how it's spelled in the US here. if we do it the way it has it it could rank us for another country so i don't want to do it that way
12:04
so colored smoke colored smoke so they have that they have the alternative here
12:10
food coloring i don't see food coloring but i'll try to hit on that in my mind if i can and you
12:18
know i'm going to be saying it anyway so i don't really have to worry about that uh colored lights
12:25
any others i know i have a lot of people from uk and stuff watching
12:29
it's just not how we uh spell it all right that's fixed here it'll tell you the word count i would
12:37
try to hit the word count um if you think you're gonna have problems maybe like start lower like
12:43
if you're trying to hit 800 and you think you're gonna have a problem maybe do 700 that way i'll
12:47
recommend 700 to 850 and then you can kind of get in the middle there number of headings images and
12:52
paragraphs. I don't feel like these are that vital and I don't really go by them. I try to do at least
12:58
one image. However, in the future, I would like to add more images to all my articles. It's just not
13:03
something I'm doing at the moment. Next, we can go to outline. This gives you an idea of all the
13:07
outlines. If you click on title, it'll give you an idea for titles. We already have a title, so we
13:12
don't want to worry about the title. And then we have headings. So you can choose here and let it
13:20
go about making it for you. So this is all written by them by an AI. I don't know if it's their own AI
13:28
or Jarvis. I do have Jarvis, but I don't use it for this site other than maybe intros here and
13:35
there. A lot of this is talking about dry ice, and I don't want to focus on dry ice at all
13:42
So I'm not actually seeing that many headings that I can use. Usually I can find a good amount
13:47
and get started. And then I'll take a sentence or two out of their like paragraph. But just to give
13:53
you an idea, if I click here, it'll put it over here and it'll say, can you change color of dry
13:59
ice, fill in aluminum container with hot water and place it in dry ice, blah, blah, blah. Yeah
14:06
it doesn't really work from what I've read. I don't believe it. So I'm not going to keep it there
14:13
But that is something that you can do. There's questions too. We could see questions
14:17
You put food color. This is what our whole post is about. So it's talking about how to do it
14:23
However, again, this is wrong. So fill the half pot with water
14:29
Add two drops. Add more color. Dark. Yeah, see, there was one article that did not give the correct information
14:36
So they're not pulling that information out of the sky. They're pulling it from those five articles
14:42
And the one article didn't really cover it correctly. But they still have a high content
14:47
score. So we can always choose this one. It gave us no info back. We are not doing good with this
14:54
article today But I do want to use this probably in FAQs or something like that So we just write FAQs for now and maybe we put that there In this article we going to do a lot by freehand
15:06
because the outline builder is not really helping much. And we're just going to go to briefs
15:12
And here it talks about my notes are here and the competitors are here
15:16
so I can go to them. So here are my notes, you know, add smoke bomb
15:21
You know what happens when burning die? I'll probably make this an actual H2, to be honest
15:29
So why don't we just do that now? I do have a plugin I can right-click
15:33
It's called Change Case. You can go and choose Title Case. It'll automatically title case it
15:39
And then we're just going to make it an H2. And you can see the content score already has gone up a bit
15:44
because, you know, we talked about fog here, burning, dye, food coloring
15:49
You know, as you add those words, your count's going to go up. As you add other words, the count will go down, so you have to make sure you kind of keep hitting in between
15:59
However, in the long run, as long as you're hitting the words, you should do well and it should move up
16:05
Remember, the higher up on here, the more important they are. So if this one says use it six to ten times, you want to make sure you use that six to ten times
16:16
And if you change, say, the words, say you thought of something else and you want to add 200 extra words later
16:22
you can change it up to a thousand words, but that's going to change the frequency of all of
16:27
these words. Some of them might start being used more often. So you want to make sure you get your
16:32
word count correct in the beginning. If not, you're going to have to double back and probably
16:36
add some more keywords on your next 200 words. Or if you've already written them, go back and
16:41
add some depending on what your content score is at. They do give some hashtags here that you can
16:48
use. You can go to headings and see what's here, what ideas they give you. And that's the gist of
16:55
it. If you want to see where you use it, you click on it. It's going to go ahead and underline the one
17:00
you used. And it'll also give you an example if they have it. They didn't have one there, but here
17:05
we have one. And they have an example here and another one. So you can kind of see what it is
17:13
So if it's like, you know, what does dry ice mean? You know, you click on it and I'll say, you know
17:19
produced by melting dry ice into a homemade fog machine. And it'll give you a better idea
17:24
Most of them do have examples and they do pretty well to give you an idea where you're going
17:29
I do really like that portion. Now it's easy. All we got to do is write 800 words, get in the green, and we're pretty good
17:37
Sounds easy, right? Yeah, but you have to do the research first
17:42
Glad to say I've already done all the research, so I don't have to pause the video for this
17:46
I'm just going to go ahead and get right into writing and get this going
17:51
I want to apologize if you hear noises in the background. My neighbors always like to work when I'm recording videos, and I hear them cutting trees
18:00
And I smell them burning, so you might hear some trees getting cut, branches and everything
18:09
With that said, let me get started here. I'm just going here real quick to the government site and getting a link
18:55
I don't usually link out to many sites, but if you're going to link out to them, make sure
18:59
they're like government sites or educational sites or something of a big deal
19:03
That will help show that you're trustworthy on it. And this will help move me up a bit
20:41
Okay, we got the gist set up here, and I'm sorry if you hear the AC in the background
21:02
We're like in the middle of a heat wave here, and my room gets really hot, and it's covering
21:06
up the cutting of the trees. So we got some stuff added here. I started with an H2 and then I put some H3s underneath here
21:12
If we look at it, we're about a little more than a fourth done
21:17
So we still got a lot to go. I don't have a huge amount more to talk about, but I can definitely fill this out more
21:24
I'm sure I can get another 300 words without a problem. And then I might just need to dip into a few FAQs
21:31
Plus, I still have the intro and the snippet. So things should be going good. Our content score is at 63
21:37
we are right on the edge of green already. Now keep in mind this is keeping it
21:42
at the amount of words we're currently at. So if I would just stop adding these keywords
21:47
it would end up going down as I add more non-keywords. And with that said, I'm gonna get back to it
23:20
Thank you
25:47
Okay, we're cruising
26:15
we did the colored fog fluid faqs about 512 words i'm gonna go ahead and hit the intro the
26:23
outro and the snippet and see where we're at with words if we do need to add more we can we did go
26:32
ahead and cover the two extras that i wanted to fit in here so far we have already hit a lot of
26:38
keywords so i probably should have done the snippet a little before i went too crazy i might
26:43
have to remove some here and there. We'll see how it goes. We're at 67 words
27:58
That's a little too much for a snippet, but I want to cut it down a bit
28:02
I'm going to have to take a look here. 62
28:22
That's pretty close. I'm going to go through it one more time so I can get rid of anything else
28:26
I think I'm going to leave it as it is. I think it's good enough. And we're at 618
28:31
We do need to do the outro yet. However, that might be like maybe 100 words
28:36
But we're definitely going to need a little more in here. All right, that was not that long
29:18
So we do need about 135 words yet. Throwing another topic in could be something we could do
29:26
Let's go ahead and see if we hit all of our ideas to begin with
29:35
Yeah, I think we got all of these. Let's see if we can find something else
29:41
Yeah, see, I pretty much answered everything. So it's difficult to add more to this article
29:49
but I want to because, you know, it says 805, and we want to go ahead and hit those numbers
29:57
So I'm going to go ahead and hit those numbers. I feel like it's going to be hard not to hit any more keywords
30:04
If you look at our keywords, we are over this one and these two. We didn't really cover dry ice a lot, so maybe that's another area we can expand on
30:14
However, I didn't want this article to be about dry ice much at all
30:18
but I did want to hit it just to kind of check it off. But since we have so many extra ones, we might as well dive a little deeper into dry ice
32:00
ah we did it we completed it with a score of 82 which is really good we're at 809 words
32:12
four words over let's go so now we're going to do is take this article and move it over
32:18
to the website and post it pick a picture go ahead and interlink it and get everything good
32:25
to go. I'm excited to go ahead and get this posted. This site has been doing very good and
32:30
we are getting some posts on there. If we look, we are at 54 articles already. And I did mention
32:37
this one does kind of touch close on this one here. Can you color fog machine smoke? Amazing
32:44
effects. This one goes over some things. It mentions the food dye just a little bit. So what
32:50
we can do is we can take this article and link to our new article as well. Plus, we'll also run
32:55
Link Whisperer. If you've made it this far, you are probably thinking, this is an amazing tool
33:02
How can I get started? Well, there is a subscription plan for this tool to be able to use it and they
33:06
give you a certain amount of credits to use each month. You can go ahead and put your keywords in
33:11
it make this plan for you and get you going I also an affiliate and I have taken education to become Surfer certified because I wanted to know everything I could about this tool for you And with learning all that
33:25
I do have a link down below if you are interested. It really does help support me and my family
33:29
and I appreciate it. If not, that's all good too. Let's continue. Okay, so I'm just going to go over
33:35
in here and I'm going to actually copy a post I already did. And all we're going to do here is
33:39
choose edit. I'm going to remove the title and put that there
33:46
I'm going to move it to private. And then we're just going to save it to go ahead
33:51
and get the URL slug updated. Good, now we're going to use our title
34:00
And here I'm just going to go ahead and replace stuff. This is going to be the intro and snippet
34:05
And then here, I'm going to go and remove everything. The reason I copy this is to get this piece here, the disclaimer
34:15
the line, the table of contents, and the other settings that I already have over here
34:21
So now we just go ahead and copy this. We have to do a little bit of making it look nicer
34:30
and, of course, adding a nice picture. So here I'm just going to go through and space stuff here
34:38
Every two lines, I go ahead and skip a space except for the snippet
34:42
I leave that bundled together. I don't worry about this stuff when I'm writing because I feel it's not the time
34:52
You do it afterwards. They'll slow you down too much. Though sometimes I'll still skip paragraphs and stuff if it's a completely different idea
35:01
but I don't worry about the lines like I am right now
35:06
The reason you do this is because one, it makes it easier to read and two, it makes you more money for ads
35:12
So it's win-win for everyone, especially when they're on mobile. If you try to read sites
35:17
I hate it when I get to read sites and I'm like, really, why are you doing this
35:21
Why don't you, why is this all bundled together? Go ahead and just add some things like spaces
35:31
A lot of the older sites you'll see that way or people just putting the information out there and not really thinking it through
35:40
And you have to remember user experience is important. So I'm going to go ahead and take one more pass through and just bold a few things here
35:49
I think this is pretty important. So we'll bold that. And you don't really have to be specific
35:58
I just try to make it every so often. So it helps them continue to scroll down the page
36:08
So for example, this is the draft as I'm scrolling. You know, this draws my eyes here
36:14
Oh, what's this? And there's a link. Okay, I scroll. Here's another one
36:18
So by the time this bold gets to the top, you're hoping to see the one on the bottom
36:25
I'm pretty good at it because I've practiced a lot. Because that way you're like, okay, is there anything else important
36:30
Oh here we go And you can make them really important But with my articles I try not to have any fluff i just have everything that important in my mind so because of that anything i go ahead and
36:46
bold is going to be good so here we're going to look for colored smoke because i know colored fog
36:53
is not a search term because i've tried it before and i couldn't find anything but this time i was
37:01
like, oh, you know, colored smoke would work too. So there's a bunch of cool examples here
37:08
I think this one would be a good one because that really does look like it. Let's do this one
37:19
So in Canva, after I have this edited and I download it, I'm going to download it and I'm
37:24
going to name it the actual name of the keyword. That way when I go ahead and upload it, some of
37:30
the alt tag will already be there saying what I named it. And then I can just copy that and paste it in the other area
37:37
So this is what it'll look like when you're uploading it. So your title will already be what you named it
37:43
So you can just copy it and paste it in the alt text as well
37:47
That way you have it both. And then just go ahead and set as featured image
37:54
And we'll just refresh and show you what the picture looks like. There we go
38:01
Can you put food coloring in a fog machine? And this shows colored smoke
38:06
It kind of gives you an idea like can you and goes into more detail here
38:11
So it's looking good. I do want to go ahead and add that one link, as I mentioned
38:16
after we go ahead and make it public. Let's go ahead and publicize it because we got everything done
38:21
We looked over it. We got the picture. And we can just go ahead and put this to public
38:30
I'm going to refresh here. I'm just going to go in here and edit this post
38:40
And here it goes here. And this is a good one here
38:50
I do have another one here. But OK. So I think that's a good spot for the link
38:55
even though it's a little crowded. It is what it is. So lastly, what I'm going to do is go ahead and run a link scan on Link Whisper
39:04
I do recommend Link Whisper. I have a full license for all my sites, so I use it in everything because it just makes
39:12
life so much easier. Then we're going to go to Post Crawled because we added it to one, so it's not an orphan post
39:19
Here it is. It shows one link. We'll go ahead and choose Add. This isn't really bringing up what I want
39:24
Instead of going through all of these, I'm just going to stop, go up here, and we're going
39:28
to start with food coloring. We're just going to search all our posts
39:34
for anything mentioning food coloring. That works there. I'm going to have to visit this guide
39:47
because I might have an error in there. OK so it looks like this article does have an error on it Just a small one It not mentioned much so we going to go ahead and edit it
40:04
Here, this area here. This is going to be a very small section
40:19
Alright, that one's fixed. This is not an article I wrote. Odd I usually don't see
40:26
errors. We're just unselect this one since we did it ourself. We're gonna select
40:30
this one. That gets us technically three links now. We're gonna go ahead and search for die
40:38
as well. Let's search for food die. So next I would go into Wild Fog and just go ahead and choose Add Keyword and we will
40:51
add the keywords we're tracking. We'll choose Add. This helps keeps me up to date with what's doing what so I know
40:58
We can go back to the post, grab the URL, go into our console here and enter it
41:06
This is Google Search Console. We'll go ahead and request indexing. And what this will do is tell Google, hey, we got a new post
41:13
Check it out. And then what I do on my keyword spreadsheet, which I don't really share, but, you know
41:19
go watch all the videos and get an idea what they are. And I'm going to go ahead and update it saying that I've completed this with the date that
41:29
it is completed. So I have that marked down. And it's a keyword that I don't do again because it's done
41:37
I don't have many more fog related keywords that I'm going to be going for on this site
41:44
we probably have a few more less than a handful and then at that point we're probably going to be
41:51
going through and changing it up to some other stuff which you will see when we get there
41:58
I do have some posts that I am thinking of getting done however I told you my other site
42:04
is just doing so well. Here's the last six months on my other site just to show you how it's
42:10
continuing to move up. So I am really primarily putting articles on that because it's a site that
42:18
I cannot write for. I'm gonna probably continue to get those articles but soon we'll try to get
42:24
some mild fog articles. Money is tight because numbers are down and recession and all that stuff
42:30
happenings we will have to see where we're at but i am excited that we just completed another article
42:36
number 55 and yeah let me know what you think if you have any questions you have any recommendations
42:42
let me know anything down below also say champion if you're still here because you are one thanks so
42:50
much for watching i appreciate it and here's another video i did on surfer where i go over
42:55
all the features and showing you how well my content's ranking
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