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Surfer SEO Audit Tool - Improves Content To Rank! Wild Fog Update!
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0:00
If you want to improve your content, you want to improve your content and take it to the next level
0:04
I'm going to show you a video today on how to do that. My website WildFog has been doing very well and I'm about to show you some craziness on it
0:12
We did have the hockey stick effect. I'm going to go through and show you some articles that are not quite making it
0:19
but they're still ranking pretty good. And we're going to take one or two of those, depending on how much time we have
0:24
and move it and do some things to it and push it up even further in the rankings
0:31
That's what we're going to do today. I'm excited to get started. So with that, let's hit the computer
0:39
Welcome, everybody. I'm Kevin Smack on this channel, Kevin Stats. On this channel, what I do is I do my best to show you what's working for me
0:47
and give you the information and hopefully you can duplicate it and do awesome as well
0:53
I am not a senior SEO yst. I am just a blogger that has been doing this for a few years
1:00
and I picked up some things. Still not perfect by far. I'm hoping in the next three, five years, I'd become a lot better
1:07
But with your help and your comments and the work I do here, I think we're doing a great job
1:12
If that sounds good to you, make sure you do subscribe. I definitely appreciate it. If you have not seen, we created a website called Wild Fog on this channel
1:20
from the very beginning all the way to now. Everything I've done, I've done on video
1:26
which has been really different, but it's been fun because I notice I take less shortcuts
1:31
and I do things correct that I might not always do. I might skip something here and there
1:37
if I'm doing it not on video, but if I'm doing it on video, it keeps me accountable
1:42
And because of that, things go well. So make sure you stay to the end
1:46
because you're going to want to see all of this and know how to improve your content
1:50
Before we go ahead and get into that, let's go ahead and jump into the stats and show
1:54
you what's been going on with Wild Fog lately. It's kind of went crazy
1:58
It could be seasonal because this is the time for fog machines. However, I think we still got a long way to grow and a lot of the articles are still not
2:08
where I want them and that's what today's about. This is Performance Manager for the last six months
2:14
As you can see, something's going on. We're blowing up here and I'm loving it
2:20
Let's go and just show the clicks to give you an idea. And yeah, things are going well
2:25
And when they're going well, that definitely helps me produce more content
2:29
Because lately, I've been pretty down and I've also been sick for a while
2:33
That's why you've been seeing less videos. Now I'm pretty much back to normal and I'm starting to get motivated again
2:39
And this is the first step to continue that motivation. You can see we also do get a lot of impressions, which is nice
2:45
The cool thing here is some things went up in the rankings
2:49
And you could tell because the impressions went down. But if I go to the total clicks, they went up
2:54
So that's awesome. And I did go and run my SERP checker. And I did have five new articles go and reach the top three spot, which is phenomenal
3:04
And now I have 12. This site is one year old. And let's go and look at the traffic
3:10
Here's the numbers. We're up again. We pretty much have been seeing like a 50 to I think 100% increase every month, except we had one month where a Google update hit
3:22
And then after that, it kind of reversed itself. It really didn't bother us, but it did kind of like mess up the nice view of stats going on
3:31
But we are continuing to go through and now we're up to 2.9 thousand views a month
3:37
Very excited for this. Is it going to keep this way? it's hard to say because it is seasonal
3:43
I think now until the end of the year, it's going to be hot. But right now, it's probably going to be the best
3:49
Surfer SEO is something I have recommended so much. And everything that I've done to this website has been with Surfer SEO
3:56
Keep in mind, not all of these articles were written by me. I wrote a handful
4:00
They are all ranking well, which is awesome. But also, my writer does do work on this as well
4:06
He rewrote everything else. pretty much like 90% of it was him and 10% was me. So if you would like to go ahead and order any of
4:15
his writing, we do have it available on requestwriter.com. I definitely recommend it because
4:21
you can see it's doing amazing. And I also have another site that is steadily going up as well
4:28
And it's doing awesome. I'll have the link down below in the description if you want
4:33
It's requestwriter.com and the turnaround time is usually about three days. So you get it pretty quick, which everyone always likes
4:40
But with Surfer, it has definitely helped me. I went over a lot of the features. I haven't went over the audit feature
4:45
It has like kind of changed a little bit recently, but this is the new way of how it's working
4:50
And I got it down and we're going to go ahead and go through it this time
4:54
So one of the articles that I've found is fog machine pump not working
4:59
It's ranked number six. And how I'm finding this information is I'm using three things
5:05
I'm using, you know, I'm using Surfer, obviously. I use Serp Robot. It's a free program that tracks your rankings
5:12
Or you could just go on an incognito browser and Google it
5:16
It's up to you. It depends on, you know, what your time is worth and everything
5:20
The third thing is I'm using my spreadsheet of my keywords. And with the keywords, I have the date when it was published
5:28
and I'm looking for articles that are more than six months old. However, I really want ones that
5:33
are like from the beginning of the website, which is basically a year old. This one is a year old
5:39
and it's ranked number seven. The best it did was fourth. So they tested it for higher and it didn't
5:44
go through. But what we do here is we put the link to the article and we'll go ahead and pop it open
5:50
here so you can see fog machine pump not working to common fixes. So I remember getting this picture
5:56
and not being very happy about that. Picture is not the greatest
6:00
I don't even think it's part of the fog machine pump, but I couldn't find anything
6:05
So with this, I know a new picture would be good if I can order a fog machine
6:09
Unfortunately, money is very bad right now, or I would be ordering articles
6:15
but we can't even find a good picture of it. So for now, we're just gonna leave that go
6:19
Maybe I'll take another look later in the video, see if I can find it anywhere else
6:23
But we do have the article all set up. It's a numbered article
6:26
It looks good. Usually when you want to go and improve an article, you'll go through the audit process
6:32
and see what terms you're missing and what you can increase. You might be missing a keyword that's very pertinent
6:38
And if that's the issue, then we can go and fix it. You can see it's a pretty long article
6:43
So I don't think it's a word issue. I don't think it needs more words. Most of the time when articles need to be fixed, I recommend doing three internal links
6:52
editing the article, you know, adding more keywords, which we're about to do
6:56
And if you could add another 500 words, but because this is already a long article, I'm
7:01
not going to add the words and maybe I'll add some internal links as I go
7:06
But right now we're going to concentrate on the audit process. We're going to go and create the audit because that might take a minute to go ahead and do
7:13
I've been using Surfer for a long time. I even went as far as getting Surfer certified and they're great over there
7:18
Love the team. And if you're interested in joining, I do have a referral link
7:23
You can check it out down below. It would really help me out. And thank you
7:26
Okay, here we are. This is going to tell us what going on and how we can fix it Keep in mind backlinks on this website non So I haven really done anything with backlinks at all with wild fog I would like to I just again um money a little
7:43
short right now, so I need to wait. And I have been doing a Harrow campaign with another website
7:50
and they're even having problems getting the links. So that's why I haven't jumped in the Harrow
7:54
i've kind of changed my mind on that because they've done a few hundred pitches and only got
8:00
a few different people to give links and it definitely isn't worth the time at this point
8:06
so i just want to go through and purchase them when i get the money so for now we're going to
8:11
go through here the content score is low so we definitely want to get this i like to hit 70
8:16
not all of these articles have been done with surfer only the ones i've done my writer does
8:22
have access to go through and use surfer if you do have a plan you can send him the link and he
8:29
can fill it in for you on a different gig on the website but with this we're just gonna work on the
8:35
content score so we're going to show details here and it's giving us an idea here so this one is a
8:41
74 and that's instructables and i believe they have a high da as well so we're not going to be
8:48
able to touch that much. YouTube is not that high, obviously, so we don't have to worry about that
8:53
The suggested range is looks like 68. So we want to get higher up here. Backlinks, we're not gonna
9:00
be able to do that. Internal links, we're gonna look for the internal links then. Term of use
9:05
review the list of important terms, and apply the suggested. All right, so it gives you an idea of
9:12
how many times we want to say all of these. And this would be the same thing as being in the
9:17
content editor. Words in the body are pretty long. They're saying 2,000. Too many strong
9:24
bolded words are in there as well. Not that bad of a deal. That looks fine. That looks fine
9:33
See, this gives you a full breakdown on everything. Also, the Grow Flow feature is amazing
9:39
and it does help give you these little suggestions each week. The cool thing about
9:43
Surfer that they just released is they allow you to have unlimited sites that have 100 impressions
9:49
a month or less for Growflow on a free account and one website where it doesn't matter what you have
9:57
And then once a month, they'll give you the information on what you can do. Plus
10:02
they give you like an extra one in the first two weeks. We are missing metadata and everything
10:07
We just don't use metadata. And I have added metadata to my one site that got hit and it
10:12
didn't seem to make any difference. So I haven't really done that. Looks like it's a little slow, but it's not a big deal
10:20
So what we're gonna do here is we are going to take this article and put it back
10:24
in the content editor and fix it. They used to have a button to just go put it right
10:30
in a content editor and it looks like they removed it. It's really unfortunate
10:34
That button was awesome and it's gonna save us a little time, but it's all right
10:38
Maybe they'll add it back later. But we'll just open the content editor. What we're going to do here is just copy the link of the article here
10:46
Go over to our content editor, import content from URL, and go ahead and paste it
10:51
And then I'm going to put the keyword up here. And then we're going to go ahead and hit create content editor
10:56
And we'll be able to fix this up. When you import it, it looks like it does bring everything from the link
11:01
So you're going to have to delete the stuff at the bottom. So that's why my content score is so high at the moment
11:06
We just got to get rid of the extra here. and we'll get rid of the table of contents too you could also just copy it just kind of go through
11:20
this a bit see what we got here make sure we got everything right the content score is showing a 68
11:28
so that's not bad and this one was not done in surfer seo so my writer did this
11:35
just automatically you know he just it's just freehand basically i'm gonna go ahead and remove
11:42
optimized terms because i don't really care about those i just want to see what we need to improve
11:46
i'm gonna switch it back just look one more time so fog machine and fog machines does need some
11:52
more work mainly fog machine heater block pump assembly filled water fog fluid pump is used too
12:02
much but that's alright we could use the word pump and add pump assembly. Let's
12:07
look through and we'll do that first. This is a good place to add it and this is
12:13
basically what we're doing to improve it. We can go and hit assembly one more time
12:16
let's see here. This is a good place to do it as well. That hits it twice which I
12:23
think is plenty. Heater block. Let's look for heater. I only have one section here with it, but we definitely want to hit that word
12:36
A metal tube into the heater. We'll say block here. No, it's going into the heater itself
12:41
We don't want to do that. There are also some sensors. I think we're going to say it like this
12:49
Sounds better because I don't like how it sounded originally. So we got that set up, but now we need heater as well
12:57
There are also some sensors for the heater block. Hey, there we go
13:16
We hit a bunch of them there. We hit smoke. We hit fix
13:20
We hit heater block. And we hit heat. This is the only place that really talks about heat and heater
13:26
So it does say one more time heat, but I'm glad we hit it at all
13:30
Let's see here. I'm going to reread the beginning and make sure I have it right here
13:34
All right. I think that sounds pretty good. Let's look for fluid and we're just going to add the word fog
13:41
We'll hit it one more time here. There we go. We got that done
13:49
Let's check for water. It is actually supposed to be distilled water
13:55
So we will add that. I think that's the only place. That's the only place
14:03
All right. We got that twice. That one's gone down. You can see our content score is up to a 78 already
14:10
So we're probably okay. However, I want to see a little more because I want to get Fog Machine up to at least the
14:18
right amount. And we could definitely use the word simple fix somewhere and more options
14:24
Device. a lot of this stuff would be easy to hit flow I could work on here you see the flow of air
14:33
but that one might be a little tougher but we will keep that in mind look up fall our machine
14:38
go have access to the machine as soon as we're going to go and just add the word fog and we have
14:44
it here in case of a we'll leave that there brackets that hold the fog machine together
14:53
there's a plural one they want us to use that's not so easy to do I feel like
14:57
those are always the harder ones you gotta you can find sentences and rewrite
15:02
them though and get them working so we kind of keep an eye out for that device let look for machine again we just use the word device here I think we did use fix a few times Doesn look like a simple fix so we not
15:16
going to do that there. I'm going to say disconnect here. Get rid of that one
15:21
One more. Ah, no that one's wrong. That's good
15:35
connected. So they do have connect. The article is really well written
15:50
Okay, we got that. The one on plural fog machines. I could just pluralize that one
15:58
Okay, that one's done. The word machine again. see we use fog machine so much and fog machines now they want machine
16:07
here we go we added that we're still at a 78 content score hasn't went up in a while but
16:20
it's probably because we're like nickeling and diming here we're just gonna break this down to
16:25
fog machine yeah i don't want to take two any more of this i think i'm just gonna leave it there
16:30
because I'm not seeing any obvious ones to remove, and I don't want to confuse people by removing too many
16:37
if it needs to be described. All right, I think we're good there
16:52
We're going to leave it at 53. Didn't I say simple fix
16:56
I think I just did regular. all right i think we're good we're at an 83 so we took it from a 68 to an 83
17:23
what i'm going to do next is i'm going to go back to that post and i'm going to update the new stuff
17:29
and get it going okay we're logged in we need to go and update some plugins so we'll do that real
17:36
quick because we do everything on video for this we'll go and choose update here i'll go and update
17:44
those i did go and take a break and i looked for a picture again of fog machine pump i could not
17:50
find anything. I looked under pixel, pexel, unsplash, Canva. I googled it. I even looked for
17:59
when you google you can change the creative to allow creative common licenses. I've tried that
18:06
and no luck at all. I did find one for a YouTube video but you know we can't just steal it from the
18:13
YouTube video so unfortunately that's that. I pretty much am going to need to buy one and take
18:19
it apart to do it so maybe people will even fall for this picture and think it's part of that even
18:25
though i think it's part of a washing machine let's go ahead and edit it here if the website
18:32
starts doing really good down the line i could go ahead and purchase some because they're not that
18:36
expensive and i can always get a cheaper one and then just disassemble it and put it back together
18:41
unfortunately the disassemble part wouldn't be too tough but the putting it back together part
18:46
I don't know how I would do. So we didn't change any titles. So I'm just going to go ahead and copy
18:52
this and paste it here. When we want to unbold, close that I'm going to go through and copy and
19:02
paste all of this. Alright, so I'm just selecting it all deleting it. Pacing it all in it bolded
19:09
everything. Yeah. Again, I'm going to bold a little less because that was the suggestion
19:13
however I'm probably gonna do a little less at the bottom and we'll leave that alone we won't
19:21
fold that one step five we want to do this one because it's a long section and we want to split
19:29
up the brick wall if you will we'll leave that alone fold that I guess doesn't resolve yeah we'll
19:37
fold that and I think we should be good let's go ahead and just make sure we didn't add too much
19:42
junk here all right great again in a perfect world i would want to find a better picture
19:47
so this was last updated october 12th so it was one year ago it i believe it was one of the first
19:54
articles on the website so we're gonna go ahead and do today and 22nd i always make it a few hours
20:02
earlier than usual just to make sure and then we're gonna go ahead and update it i'm gonna go
20:09
on my spreadsheet now and I'm going to go ahead and create a note over my date and say this was
20:16
updated basically a comment the next time I go back I can see hey this was already updated a year
20:22
ago and how could I fix it even more so now we got all set up we're gonna go ahead and update
20:29
and then we'll pop it open and make sure everything looks good thermal link stayed the same
20:35
and here we go we got this now reset up here looks pretty good again if the site continues to do well and starts making more then i'll be able
20:51
to go ahead and put more money to this so we want to grab this link go over a wild fog and paste it
20:58
in let them know we updated it why not we just spent all that time working on it why not let them
21:05
know hey we've improved this article the site's doing very well i would like to take this site
21:11
to one to two thousand dollars a month and when it does hit that i would like to go ahead and sell it
21:17
so maybe this is something someone watching will end up taking over one day i don't think we're
21:23
there yet. We're in one year in and we're doing pretty decent. We're going to go and show you how
21:29
much it's made lately so you can get an idea of where we're at. So here we are in a Zoic to give
21:34
you an idea of how much money it's making right now. It's $53.83 on ads, which is the last 30 days
21:42
And then if we go to the last 30 days on Amazon, we're looking at $33.61. It's about $92 altogether
21:51
that the website's making right now, which is good considering the Amazon commission is
21:58
not optimized. I've optimized the posts. I've optimized the keywords. I've not done backlinks
22:06
and backlinks are very, very important to product guides. If you don't send backlinks
22:11
it's going to be hard to get them up there. We have seven buyer's guides. One of them does well
22:17
and you know I don't think it can be improved from the aspect of doing a content review on it
22:26
though I may end up doing that at some point but I think it just pretty much needs some juice needs
22:31
some backlinks and say hey push me to number one instead of three or four whatever it is
22:36
but that where most of the Amazon commission is coming right now from that and I believe another article so the earnings are not bad at all if we review an earning report we get a little more information here and see the EPMV And you can see here it all over the place
22:55
So you're looking, I think $10 was the lowest and I think $28 was the highest. But if you look at
23:02
the average, it looks like it's about 14.20, which isn't too bad. Not amazing, but it's not too bad
23:09
because you have to remember this is still a young site and it still needs to get more time
23:15
And this last day is not calculated yet because it's still early. So that's why you're not seeing
23:19
a lot there. Now that we got that set up with the content score, I do want to go through and look at
23:24
this again. Again, we can't get backlinks yet, but we can do internal links. So if we go ahead and
23:29
show the internal links, we can see what is here. And it's saying these are suggested to link from
23:36
So to start, how to use fog machine without a remote. I don't think that really fits correctly
23:41
So I'm not going to worry about that one. How to clean the fog machine residue
23:45
I think we could definitely make a case for that. Same with this one. Fog machine leaves residue
23:50
We could do that one. Does fog machine ruin furniture? We could fit it in there
23:54
Best fog machines. That's a question I'm not sure on. So for now, I don't really think it's a good place to link it to
24:03
So I think we're just going to go with these three. But in adding three internal links, I think is big because I said in the beginning that three links is always usually a good thing to do
24:14
You know, you could do probably three to five, but I think these three will help out. We're just going to go ahead and edit mode on all three of these articles
24:22
Let me grab the link and let's find where we can go here
24:27
How to clean fog machine residue. Let's actually go right to the let's see what we have here
24:33
Step by step, how to clean, what will happen if you do not clean your fog machine
24:38
This could be a good area for it. Cleaning fog machine residue
24:43
Let's go to that spot. Clogging of the fluid heater chamber. Oh, this is basically, you know, where we need to be
24:51
I don't even think we have. We have a clogging article too. So this isn't exact, but this is close
24:56
So I want to fit it in here or maybe even the clogging one
25:00
I'm going to unclog a fog machine heater. Okay. that's not the one I wanted but that is definitely one that we need
25:14
let me see what else we have in here all right we're gonna add that there this is an after I've created the whole video so I'm just
25:33
kind of going through and adding this because I noticed we missed it. How could you let me miss
25:37
it? Let's see what we got here. Okay, we got that set up too. So that's two of them. We want one more. I think we could add it as an
26:02
FAQ. I think I want to add it as a first FAQ. I don't like putting these so close together
26:33
but I feel like I kind of have to. So we just added a small thing here. Do I need to perform
26:41
maintenance on my fog machine? Yes, you want to keep your fog machine clean. If you do not keep
26:47
up with the machine, you can risk the pump no longer working or the machine being clogged
26:52
Keeping the machine clean may reduce residue. I said may because I'm not 100% sure because
26:59
of how the fog machines work it probably will not but it could that's why i use the word may just to
27:06
kind of keep it generalized let's go and update this here and now we got three links here let's
27:13
go and try a refresh all right we're refreshed here content score is now saying 79 from where
27:21
we're at um missing internals we could show here so they do check off the three that we add they
27:28
still say to add these two but I feel like it doesn't fit and I don't want to force it. So
27:33
looking here it does still want me to remove some bold elements of two areas so maybe we could do
27:40
that real quick just to kind of hit on everything. There we go and we'll update it and then we should
27:51
be in the right area for the bolding so we don't have to worry about that. It's just one more thing
27:56
I want to go ahead and hit. Okay let's take a quick look. The number did go down. It's still
28:02
saying we have too much bolded but it's a lot lower and now it's saying consider more. I think
28:08
we're good at this point. We could add some metadata but as I mentioned I don't really
28:13
usually see that as an issue. We do have zero but maybe we should do something. Google usually just
28:20
makes it up though. I would also need to set up a plugin for that and then you're looking at
28:25
slowing your speed down because it's not built into WordPress at this time
28:31
Probably do it through the code. That is how to use the auditor. We're going to go and cut it there
28:36
because we are about an hour in and I didn't want to make this video very long. I didn't know if we
28:41
get one or two articles done. I'm sure we're at 56 minutes but I'm sure once I cut it down maybe
28:47
we'll get it to 25 minutes. See what I can do there. But I'm really enjoying Wildfog and it is
28:53
keeping me going that and my private site are the ones that are pushing me forward right now
28:59
and it's good to have that I'm really taking my general focus of doing a whole lot of sites
29:05
and I'm trying to compound it down more and get into you know two sites mainly and these are the
29:13
two sites that I have chosen at this time and I'm still going to sprinkle some articles on the other
29:18
ones when I have the finance or the time but I think WildFog and my other site is where I'm going
29:24
to focus at the moment. Let me ask you how are your sites doing? Are they doing well? Are you
29:30
seeing anything crazy like that? Have you seen any movement like that? That's crazy right? Of course
29:36
like I said it's probably mostly seasonal but also the site's doing better so the snowball effect of
29:42
having the site do good and the season coming in it's really helping it. As I mentioned surf
29:48
SEO does have a free option for Growflow, one site, anything. And then if you have smaller sites
29:54
you can add them as well. You can use my link down below. It helps me a lot and keeps me making
29:59
these videos. Really do appreciate it. If you want to know more about Growflow
30:03
here is a video all about it. Thank you for the view
#Online Media
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#Video Sharing